Baking, freshly cut grass, and floral aromas. These scents are usually associated with either a favorite stove, a hot summer [...]
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All posts by Farid Isayev
Scenting Marketing and Customer Behavior
Research shows that a person's sense of smell is the most powerful of the five senses and is more memorable [...]
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What’s in the scent? Happy customers?!
Think about the last store you went to. Do you remember the smell in the air? You probably don't remember, [...]
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Can scents change the concept of quality?
Of all our senses, smell is by far the least perceived sense. However, it has a huge impact on how [...]
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How can scent marketing transform your business?
People tend to shop with their feelings, evaluating not only the package and the product but also the overall sensory [...]
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