All posts by Farid Isayev

A customer walks into a store. The shelves are perfectly arranged, the lighting is balanced, the prices are reasonable. Yet, […]

Bologna, Italy — This March, the world’s largest beauty and fragrance exhibition, Cosmoprof Worldwide Bologna 2025, opened its gates to [...]

Imagine this: You step into the lobby of a hotel and instantly feel a sense of peace, comfort, and familiarity [...]

Baking, freshly cut grass, and floral aromas. These scents are usually associated with either a favorite stove, a hot summer [...]

Research shows that a person's sense of smell is the most powerful of the five senses and is more memorable [...]

Think about the last store you went to. Do you remember the smell in the air? You probably don't remember, [...]

Of all our senses, smell is by far the least perceived sense. However, it has a huge impact on how [...]

People tend to shop with their feelings, evaluating not only the package and the product but also the overall sensory [...]