About scents
According to research findings, when customers feel comfortable in a location, they tend to stay there for approximately 20% longer. This significantly boosts the likelihood of making a sale, increasing the probability by up to 70%.
In Lindstrom’s 2009 study, it was discovered that pairing a painting with a scent that complements it enhances the understanding and recall of the painting.
Osterberg asserts that scent has a profound impact on the environment, mood, and behavior. However, for scent to be effective, it must be carefully chosen to directly relate to the service, situation, or location.
Studies in scent marketing have revealed intriguing insights. For instance, 84% of people are more inclined to purchase shoes when they are sold in a scented room. Additionally, when scent and music are combined, it leads to an increase in customers’ shopping behavior and satisfaction rates.
In a study, researchers found that when New Year’s-themed music and scents were carefully selected to harmonize, customers in retail stores spent more time inside and made more purchases.
American casinos strategically utilize pleasant scents in the slot machine sections. Statistics reveal that 45% more people engage in playing in the scented areas.
With customers increasingly prioritizing their experience and satisfaction when selecting a brand, companies should consider incorporating professional scents into their stores. Continuously striving for customer satisfaction is essential for maintaining competitiveness and fostering brand loyalty.