Bologna, Italy — This March, the world’s largest beauty and fragrance exhibition, Cosmoprof Worldwide Bologna 2025, opened its gates to a record-breaking crowd of innovators, manufacturers, and industry leaders from more than 150 countries. Over four days, the fairgrounds became a melting pot of creativity, sustainability, and sensory exploration — and for the Scentpro team, it was a pivotal moment.
Representing Azerbaijan’s growing footprint in the fragrance industry, Scentpro joined the event as an official buyer, entering strategic conversations with some of the most advanced perfume and essential oil producers in Europe and beyond.
More Than a Fair — A Fragrant Ecosystem
Spanning across multiple halls, Cosmoprof 2025 showcased the future of beauty through high-tech packaging lines, eco-friendly raw materials, and AI-driven scent design platforms. In this dynamic atmosphere, Scentpro focused its attention on two key objectives: connecting directly with fragrance producers and bringing cleaner, more authentic olfactive experiences to end users.
From small-batch perfumeries in France to large-scale extraction laboratories in Italy, the team met with dozens of producers to explore one key question: How can we make natural, emotionally resonant scents more accessible — and more meaningful — to people back home?
Reimagining the Scent Journey: From Nature to Nose
One of the defining themes of this year’s Cosmoprof was speed and storytelling — not just in production, but in how scent connects with identity. For Scentpro, this meant rethinking the way scent marketing works in the modern world.
At the event, the team explored collaborations that enable:
•Locally inspired scent concepts, like the Kharibulbul fragrance idea — rooted in regional heritage, designed for global appeal
Each discussion opened doors to deeper alliances — from joint scent collections with niche European houses to co-developing diffuser technology tailored for public and commercial interiors.
A Voice from the Caucasus Region
While Cosmoprof is traditionally dominated by Western and Asian markets, Scentpro’s presence marked a refreshing addition from the Caucasus. The team took every opportunity to share its field experience with scent marketing in post-Soviet retail, wellness, and hospitality sectors — offering insights into behavioral scent preferences, cultural scent memory, and how emotional branding can evolve through fragrance.
These conversations, often informal but deeply impactful, helped position Scentpro not just as a buyer — but as a voice for emerging markets ready to shape the future of scent.
The Takeaway: A Future Rooted in Scent and Story
Cosmoprof 2025 wasn’t just a showcase of innovation. It was a statement: that scent is becoming central to how we experience the world — and how brands tell their stories.
For Scentpro, the fair was a turning point. New collaborations were formed. Technologies were tested. Ideas were exchanged — not just for products, but for philosophies around scent and space.
And as the team returns home, one thing is clear: The future of fragrance isn’t synthetic. It’s personal. It’s purposeful. And it’s only just beginning.